None other than Amazon founder, Jeff Bezos, emphasized its importance during an interview. High-quality customer service is a critical component of the Amazon business operation. Customer satisfaction is of paramount importance, especially since Amazon is obsessed with customer service. Offering a high-quality service to your customers is crucial when selling on Amazon marketplaces. Why Is Customer Service Important for Amazon and Its Sellers? To help you deliver excellent Amazon customer service to shoppers, here are some of the essential customer service strategies and insights you should know. Amazon sellers will still have to interact directly or indirectly with customers, whether handling Amazon returns or responding to customer feedback. However, such a line of thinking is flawed. Some newbie online sellers think that by selling products on Amazon, the need to interact with customers is unwarranted, especially for Amazon FBA sellers.

The tech giant strives to be the world’s most customer-centric company, so it is crucial for Amazon that third-party merchants extend high-quality Amazon customer service to their shoppers. Customer obsession rather than competitor focus is one of the guiding principles of Amazon.

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